Here’s the truth: if you don’t promote your YouTube channel, it almost doesn’t matter how good your videos are.
Nobody is going to find you.
The tricky part is, it can be tough to know where to can actually promote your channel to be discovered and get more views.
That is is why we compiled this list of 20 places you can promote your Youtube channel right now and see immediate results.
If you haven’t already, your first move is go and install TubeBuddy immediately. It is a simple plugin that will make promoting your videos, and being found in YouTube search results much easier. You can download it for free here.
We have broken done our YouTube promotion strategies them down into 3 categories:
YouTube itself is full of opportunities to promote your channel beyond simply posting videos and hoping for the best. Use can also use these helpful tips and tricks to make the most out of your channel.
For starters, check out the infographic below for some quick tips on optimizing your YouTube channel art:
#1 -- YouTube Search Engine
There is a great deal that can be said about YouTube Search Engine Optimization (SEO) and it should not be ignored.
Imagine if every time someone was looking for content related to your niche, YouTube suggested your videos.
That type of exposure can be life changing.
Do yourself a favor and check out what Brian Dean from Backlinko has to share about getting on top of the YouTube search rankings:
#2 -- Engage in YouTube Comments
If you want a YouTube community to find you, then it helps if you are a genuine member of the community.
Some people spend as much time reading YouTube comments as watching YouTube videos, so it is a good place to get people’s attention.
Identify the top channels and videos in your niche, and get engaged! Don’t be short or snarky -- try to make a reasonably long, and insightful comment about the content.
#3 -- Google Search
Yes -- THAT Google.
It is becoming very common for YouTube videos to rank on the first page of Google Search results. This is a HUGE opportunity.
These are most often ‘how to’ style videos, though other examples are popping up all that time.
Check out this guide on how to rank your video on Google’s first page. If you regularly get views from the right targeted Google searches, then you will have a huge opportunity to monetize your channel through Affiliate Marketing in your niche.
#4 -- Paid Services
Not everything has to be on a shoestring budget, so if you are antsy to kick start your channel, then you can look into tools like Promolta to invest in building your audience quickly.
Some people also look to buy views and subscribers -- this is a tricky subject with different opinions everywhere. You can read our guide on how to keep your channel safe here.
#5 -- Guest Vlogs
A single appearance on another YouTuber’s channel can double your audience immediately. If you make a good impression, viewers are likely to check you out and subscribe.
These sort of partnerships can be very valuable to YouTubers in the same niche.
#6 -- Become a Featured Channel
If you are working with YouTubers to collaborate on videos, you should also try to send views eachother by adding any friendly channels to your channel’s ‘Featured Channel’ list.
Not only does this help each other out, but it also shows YouTube’s search engine what sort of channels you are similar to which gives you a better chance of showing up in relevant search results.
It may seem obvious that you need to promote your Youtube channel in traditional Social Media networks.
So why do so many people do it so poorly?
Let’s look at some areas in critical platforms like Facebook that are often overlooked, and other underrated channels that are worth the extra effort.
#7 -- Facebook Groups
There are literally hundreds of millions of Facebook groups online, many of which are thriving communities of like minded people sharing a common passion.
Getting involved with these groups in your niche is a direct path towards viewers that are interested in your content.
#7 -- Facebook Fan Page
It is important to set up your own Facebook page to promote your YouTube channel. This will help you connect with your audience with more than just your videos, and encourage them to share your content with their friends.
You can start by just inviting your friends, and then build it as you grow your following.
The process is super simple -- start by creating a page a the bottom of your shortcuts list.
Then choose ‘Artist, Band or Public Figure’ (if you are making it for your own personal brand). Otherwise, pick whatever makes most sense with the brand you want to build!
Now you just need to be diligent in posting your content on Facebook, and interacting with people who want to engage with you there rather than on YouTube.
#8 -- Niche Facebook Pages
There will likely be other pages in your niche on Facebook. It will be tempting to post your videos to those pages but try to resist -- it won’t get you very far.
Public comments on pages rarely get any real attention, and they do not send out notifications to Page followers like group posts sometimes do.
Instead, look to these page owners as potential allies. Reach out to them with a thoughtful intro, and ask what sort of content their audience is into. There may be opportunities for you to co-promote and grow each other’s audiences.
More on this sort of networking later…
#9 -- Pinterest
There are a lot of misconceptions out there about Pinterest. Many people believe it is just for pictures of fashion, or cute animals, or that you need a big following to be successful there.
The truth is, Pinterest is a wide and varied platform that should be treated like a search engine where your content can be found.
While most of the content is images, you can embed your YouTube videos directly into the platform to tap into a whole new audience!
Check it out:
You can share a pin that will show up among other search results related to your keywords. More people can ‘pin’ your content which spreads the audience that you will reach.
When someone selects the video, it will stream right within Pinterest, driving up your view count! You could also direct them back to your channel to gain new subscribers.
#10 -- Snapchat
Snapchat is battling with Instagram and Facebook for social media app supremacy. For now, the user base is too large to be ignored.
Use the opportunity for video promotion by sharing random pics & videos related to your YouTube channel when you get the opportunity
Each follower you have in any of these channels adds up -- not just for views, but in potential YouTube sponsorship opportunities.
#11 -- Instagram
Instagram started as an image sharing app, but is seeing video grow very quickly.
This is one of the best platforms for engagement with your audience, so anyone looking to build followers should be paying attention.
Similar to Snapchat, you can use Instagram to share exclusive live videos, and promote your YouTube videos with small clips from your new content. Keep a link to your channel in your bio section and always remind people to go check out your longer content.
#12 -- Tumblr
Tumblr is not as popular as some other social media networks, but it has a steadily increasing fan base of hard core users.
It is designed to share interesting media in all forms, and people with similar interests to your channel topic can easily come across your video content.
If can be tough to get a handle on how to make good use of Tumblr, but those who do will get access to YouTube viewers who might not have found them otherwise.
#13 -- Google+
Google+ didn’t exactly set the world on fire, but there is still an audience there. You should be looking to take advantage of every channel to be discovered, especially when it is incredibly easy to share every video post there with one click.
As you can see, there is a share to Google+ on YouTube, and most other places online.
#14 -- StumbleUpon
StumbleUpon is a great tool for discovering content online that many people use regularly. They have built functionality specifically around video stumbling
It doesn’t take long to submit your video to StumbleUpon to give other people a chance to find it in their internet browsing.
#15 -- LinkedIn Groups
If you are running a business, or you are using YouTube for video marketing then you should take advantage of LinkedIn.
This platform has grown beyond its original purpose of networking and is now a full on content platform. The difference is that it has a (slightly) more professional set of norms.
If your video can help with a business problem or speak to a professional topic, then it can spread quickly on Linkedin, especially if you focus on specific groups that share a related interest.
The internet is full of communities big and small for every interest you can imagine.
If you have found a profitable channel niche, then all you need to do find the audience that is already talking about the sort of content you are creating, and let them know about it!
#16 -- Twitch or YouTube gaming
For content creators making gaming content, streaming has become expected by many who would be part of your community.
This presents a great opportunity to be discovered by, and connect with a different audience than those who are looking for YouTube videos.
Twitch has for a long time been the core hub for gamers, and an opportunity for new revenue streams -- however YouTube is steping up its gaming capabilities, and has recently added a gaming sponsorship opportunities that will help gamers earn more with their content.
#17 -- Reddit
There are a couple of great opportunities on Reddit.
For starters, you can find subreddit communities that are dedicated to discussing and sharing content and ideas around a common theme. Many of these are large and dedicated audiences.
The NBA subreddit for example has 800,00+ followers. While not all communities are this large, many are in the tens of thousands at least.
If you are wondering how to promote your YouTube videos on Reddit, it is simple:
Just create a post, and wait to see if the community notices. If your content is good and catches the eye of Reddit users, it can be up-voted and achieve sort of mini viral effect specifically within your target community that everyone there will see.
#18 -- YouTube Forums
While you may not pile up the views, you could easily come across invaluable feedback, and network for future collaborations that might open doors.
#19 -- Patreon
Patreon is changing the way that content creators fund their passion, and connect with their audience.
Creators can offer different content and perks for community members who contribute money at different levels starting at as low as $1/ month.
While you may not be discovered by a large number of new people, being present on Patreon and bringing real value to those people who choose to support you is a good way to turn what may be a small audience into a powerful force that can fund your passion.
#20 -- Quora
Quora is a popular online community that covers just about every topic.
Being present and establishing credibility on the platform is important in order to have your contributions be taken seriously, but if you invest the time you will likely find threads related to your content where you can offer up your video as a contribution to the discussion.
As an added bonus, Quora discussions often show up high in Google search rankings, and so your video may end up getting a large number of views from the many people searching questions on Google.